Goal

Find up to 10 new restaurant or food service businesses in Saudi Arabia that could benefit from Nabt's B2B fresh produce marketplace. Research each one, find the right decision-maker, and draft personalized outreach.

Step 1: Prospect

Use the prospecting tool to find restaurants and food service businesses in Saudi Arabia that match these criteria:

• Located in Saudi Arabia (prioritize Riyadh, Jeddah, Dammam — cities where Nabt operates)
• Industry: restaurants, food service, catering, hospitality/hotel F&B
• Prefer growing chains (2+ locations) or newly opened restaurants — these have higher produce volume needs
• Look for signals: new branch openings, hiring kitchen/operations staff, recent funding or investment
• Up to 10 companies per run

Step 2: Deduplicate

Check each company against the Swan database. Skip any company that already exists (already been prospected or is a known account).

Step 3: Research & Qualify

For each new company:

• Research the business: what cuisine, how many locations, are they growing, any recent news
• Follow the "Company Qualification" skill to assess ICP fit
• Skip companies that clearly don't fit (too small, not in target cities, not a real restaurant business)

Step 4: Find Decision-Makers

For qualified companies, find the right contact:

• Priority personas: Owner/Founder, Purchasing Manager, Operations Manager, Head Chef, General Manager
• Search for contacts with these roles at the company
• Enrich the best-fit contact to get their email and/or LinkedIn

Step 5: Draft Outreach

For each qualified company with a found contact:

• Follow the "Writing outreach" skill
• Reference something specific about their business (cuisine type, growth, new location, etc.)
• Angle: how Nabt's direct-from-farm model gives them fresher produce at better prices than traditional wholesale markets
• Create the campaign as a DRAFT (auto-send OFF) so Matteo can review before anything sends

Step 6: Notify

Send a summary notification to Matteo via Slack (if connected) with:

• How many restaurants found and qualified
• Brief summary of each with the draft outreach status
• Any issues encountered